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Vizada Training
Academy
About the Company
Vizada Networks is a global leader in satellite communications services, connecting satellite communications to terrestrial telecommunications and IP networks. Serving diverse industries such as merchant shipping, defense, oil & gas, and NGOs, Vizada offers both mobile and fixed satellite telecommunication solutions for maritime, land, and aeronautical needs. In 2011, the Vizada Group was acquired by EADS and integrated as a subsidiary of Astrium, further strengthening its position as a premier provider of satellite communication services.
The Challenge
In 2012, Global Country Managers from Vizada Networks sought to address key challenges in its sales operations:
Sales Team Development:
The sales team needed a professional training course tailored to their unique needs and market complexities.
Enhanced Competitive Positioning:
As part of a rapidly evolving and highly competitive industry, the sales team required strategies to effectively communicate Vizada’s unique value propositions and stand out in the market.
Measurable Improvement:
The company wanted a structured approach to sales training that delivered sustainable, measurable results aligned with their KPIs.
The Solution
Vizada Networks engaged Improve to develop and deliver a fully customized Sales Training Program over five months. The training was designed from scratch to address Vizada’s specific needs and challenges, leveraging the Improve Performance and Training Systems (IPTS) for measurable impact.
Key Components of the Program:
Sales Skills Profile
Each participant received a personalized profile outlining their strengths, weaknesses, and development areas, forming the foundation for an Individual Training Plan with clear KPIs.
Tailored Training Content
ResultatPartner developed custom training materials relevant to Vizada’s satellite communication business, focusing on enhancing competitive advantages and addressing real-world challenges.
Knowledge Assessments
After each training session, participants completed knowledge tests to reinforce learning and ensure skill retention.
Practical, Engaging Training
The training sessions were led by Ronny, who used real-life examples and a deep understanding of the sales cycle to inspire and motivate participants.
Out-of-the-Box Thinking
Focused on encouraging innovative strategies and emphasizing Vizada’s unique market position.
The Results
The Sales Training Program delivered impactful outcomes:
Enhanced Sales Capabilities:
The sales team gained deeper insights into the sales cycle, improving their ability to communicate value and handle challenges.
Improved Motivation:
Ronny’s engaging and inspirational approach boosted team morale and commitment to achieving sales goals.
Measurable Skill Growth:
The use of IPTS ensured measurable improvements in sales skills, supported by individualized training plans and consistent knowledge assessments.
Strategic Focus:
Participants developed out-of-the-box strategies that capitalized on Vizada’s competitive advantages, enhancing their ability to succeed in a competitive market.
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